7215- MARKET RESEARCH INTERVIEWERS

Job Title: 

MARKET RESEARCH INTERVIEWERS

Alternate Titles: 

Interviewer (market research),Market researcher (interviewing),Telephone interviewer,Telephone researcher,Traffic enumerator

Job Description: 

Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.

Education: 

There are no formal academic entry requirements. Training is typically provided on-the-job. NVQs/ SVQs in Market Research (Interviewing) are available at Level 2.
Refer The S/NVQ framework for more details

NS-SEC: 

The simplified NS-SEC analytic class for this code is 6
The simplified NS-SEC operational category for this code is 12.6
Refer The National Statistics Socio-economic Classification for more details

Tasks: 


  • approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.;
  • records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer;
  • collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews;
  • collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research.
International Careers(ISCO): 
Similar O*NET Careers (USA) : 
Source Of Info: 

Office of National Statistics UK