United States
2473- ADVERTISING ACCOUNTS MANAGERS AND CREATIVE DIRECTORS
Job Title:
ADVERTISING ACCOUNTS MANAGERS AND CREATIVE DIRECTORS
Alternate Titles:
Account manager (advertising),Advertising Manager,Campaign Manager,Creative Director,Projects Manager (advertising)
Job Description:
Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.
Education:
Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off- and on-the-job training is provided.
Refer The S/NVQ framework for more details
NS-SEC:
The simplified NS-SEC analytic class for this code is 2
The simplified NS-SEC operational category for this code is 4.2
Refer The National Statistics Socio-economic Classification for more details
Tasks:
- liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media;
- conceives advertising campaign to impart the desired product image in an effective and economical way;
- reviews and revises campaign in light of sales figures, surveys, etc.;
- stays abreast of changes in media, readership or viewing figures and advertising rates;
- arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
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