2472- PUBLIC RELATIONS PROFESSIONALS

Job Title: 

PUBLIC RELATIONS PROFESSIONALS

Alternate Titles: 

Account manager (public relations),Information officer (public relations),PR consultant,Press officer,Public relations officer

Job Description: 

Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.

Education: 

Most entrants possess A levels/H grades and a degree or equivalent qualification. Further professional qualifications are available.
Refer The S/NVQ framework for more details

NS-SEC: 

The simplified NS-SEC analytic class for this code is 2
The simplified NS-SEC operational category for this code is 4.1
Refer The National Statistics Socio-economic Classification for more details

Tasks: 


  • discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements;
  • writes, edits and arranges for the effective distribution of press releases, newsletters and other public relations material;
  • addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation;
  • develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.
International Careers(ISCO): 
Similar O*NET Careers (USA) : 
Source Of Info: 

Office of National Statistics UK