1134- ADVERTISING AND PUBLIC RELATIONS DIRECTORS

Job Title: 

ADVERTISING AND PUBLIC RELATIONS DIRECTORS

Alternate Titles: 

Account director (advertising),Head of public relations

Job Description: 

Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.

Education: 

Entry is generally via career progression from related occupations (e.g. Advertising Accounts Manager, Public Relations Officer) and although there are no pre-set entry standards, in practice most advertising and public relations directors hold a degree. Off- and on-the-job training is provided.
Refer The S/NVQ framework for more details

NS-SEC: 

The simplified NS-SEC analytic class for this code is 1.1
The simplified NS-SEC operational category for this code is 2
Refer The National Statistics Socio-economic Classification for more details

Tasks: 


  • liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives;
  • defines target group and implements strategy through appropriate media planning work;
  • conceives advertising campaign to impart the desired product image in an effective and economical way;
  • reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary;
  • stays abreast of changes in media, readership or viewing figures and advertising rates;
  • directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
International Careers(ISCO): 
Similar O*NET Careers (USA) : 
Source Of Info: 

Office of National Statistics UK