108-Public relations professionals

Job Title: 

Public relations professionals

Job Description: 

Plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.

Summary: 

Public relations professionals engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. They often deploy a range of mediums to achieve an effective two-way flow communication of information between the organization(s) and its target group(s). May prepare and arrange displays, make speeches or work to create new sales opportunities on a local, national and/or international level.

Tasks: 

Job activities and tasks include:

  • planning and organizing publicity campaigns and communication strategies
  • advising executives on the public relations implications of their policies, programs and practices preparing and controlling the issue of news and press releases
  • undertaking and commissioning public opinion research, analyzing the findings and planning public relations and promotional campaigns
  • organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • representing organizations and arranging interviews with publicity media
  • attending business, social and other functions to promote the organization
  • commissioning and obtaining photographs and other illustrative material
  • selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity
Knowledge: 

Higher specialized knowledge of principles, concepts and techniques in field of work, discipline and/or professional practice

  • Advanced knowledge of analyzing, planning, managing and establishing ideas, policies, strategies, projections and/or conditions in the field of work, discipline and/or professional practice
  • Higher knowledge of research principles and methods
  • Higher knowledge of high level governance of systems, processes and procedures including legislative, regulatory, standards, codes and conventions
  • Broad knowledge of recent developments in the field of work, discipline and/or professional practice
  • Broad knowledge of principles, concepts and techniques in management, economics, finance, statistics and fiscal disciplines related to the field of work and/or professional practice
  • Broad knowledge of political, government, legislative and regulatory systems related to the field of work
  • Broad knowledge of laws, regulations, standards codes and conventions of the UAE and specific Emirates related to the field of work, discipline and/or professional practice and more general subjects including OHSE and cultural understanding and awareness
  • Broad knowledge of principles, concepts and techniques in sensitively managing complex ethical issues
  • Leverage information technology, management information systems, management techniques and tools for optimal field of work performance and/or professional practice
  • Skills in research, analysis, consultation and synthesis of information to evaluate ideas, policies, strategies, projections and/or conditions and produce recommendations and/ or relevant options
  • Manage higher level relationships and organize related activities of respective stakeholders
  • Higher skills and experience in broad based policy analysis, formulation and research, plus planning in sensitive and confidential environment
  • Develop concepts and convey strategic suggestions from the spectrum of development experience
  • Broad level negotiation cultural sensitivity and diplomatic skills
  • Use of information, tools, resources to support broad-level and complex work achievement
  • Work sensitively and effectively in a multi-cultural environment
  • Work with others to develop creative solutions to complex predictable and new contexts problems
  • Communicate with effect, and a proven record of developing and maintaining active partnerships across an organization and with diverse external clients and other key stakeholders
  • Highly developed higher oral and written communication, interpersonal and representational skills, and a proven ability to use these skills to prepare and present clear, concise, high quality advice
  • Highly developed leadership and effective management skills, with capacity to implement and sustain improvements within a team environment, as well as the ability to work flexibly and cooperatively as a member of a team
  • Personal drive and integrity, the ability to self-manage and the capacity to identify and effectively control risks associated with change, as well observe ethical standards related to complex ethical issues
  • Achieving results within tight timelines, and capacity to set and implement new policy directions
  • Highly developed broad organizational skills, including the ability to organize priorities and meet tight deadlines
    • Work Context: 

    Usually work regular business hours, but may work additional hours than normal to meet deadlines. They typically work in offices may travel locally, nationally or internationally to meet suppliers, designers and media staff from other organizations.

    Education: 

    Bachelor degree in advertising, marketing and public relations, business administration or related fields of work, higher qualification or equivalent.

    Required Work Experience: 

    5 years and above.

    Probable Employers: 

    Emirates Palace Hotel, International Fund for Houbara Conservation, Abu Dhabi Sports Council, Abu Dhabi Tourism and Culture Authority, Media Zone Authority, Khalifa Fund, Abu Dhabi Tourism Authority (ADTC), Etihad Airways, Emirates Airlines, Dubai Media City

    Occupational Size: 
    More than 5,000 and less than 30,000
    Expected Earnings: 

    Industry average

    Projected Growth: 
    Good
    Alternate Titles: 

    Examples of job titles:
    Public relations officer
    Examples of some related occupations:
    Publicity agent - Press liaison officer - Account executive - Public affairs specialist - Public relations specialist (PR specialist) - Public information officer - Communications director - Communications specialist - Public information specialist - Public relations coordinator - Corporate communications specialist - Media relations specialist - Journalist

    UAE Industry Groups: 
    Business, administration, tourism, retail and leisure service
    International Careers(ISCO): 
    Similar O*NET Careers (USA) : 
    Source Of Info: 
    Occupations and Careers Handbook for UAE Nationals(Copyright NQA ). Referenced from New York University, Abu Dhabhi