107-Advertising and marketing professionals

Job Title: 

Advertising and marketing professionals

Job Description: 

Develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

Summary: 

Advertising and marketing professionals devise and coordinate advertising campaigns, which are created to encourage consumers to purchase particular products or services. They discuss clients? requirements, plan, prepare and present advertising campaigns to such clients or for the sale of products or services. Clients may be internal departments, units or divisions or an external organization. They may undertake or organize research analysts, research surveys for clients then analyze and interpret the survey results, write reports, and make recommendations to their clients based on this research.

Tasks: 

Job activities and tasks include:

  • planning, developing and organizing advertising policies and campaigns to support sales objectives
  • advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and service
  • writing advertising copy and media scripts, and arranging television and film production and media placement
  • collecting and analyzing data regarding consumer patterns and preferences
  • interpreting and predicting current and future consumer trends
  • researching potential demand and market characteristics for new goods and services
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
Knowledge: 

Higher specialized knowledge of principles, concepts and techniques in field of work, discipline and/or professional practice

  • Advanced knowledge of analyzing, planning, managing and establishing ideas, policies, strategies, projections and/or conditions in the field of work, discipline and/or professional practice
  • Higher knowledge of research principles and methods
  • Higher knowledge of high level governance of systems, processes and procedures including legislative, regulatory, standards, codes and conventions
  • Broad knowledge of recent developments in the field of work, discipline and/or professional practice
  • Broad knowledge of principles, concepts and techniques in management, economics, finance, statistics and fiscal disciplines related to the field of work and/or professional practice
  • Broad knowledge of political, government, legislative and regulatory systems related to the field of work
  • Broad knowledge of laws, regulations, standards codes and conventions of the UAE and specific Emirates related to the field of work, discipline and/or professional practice and more general subjects including OHSE and cultural understanding and awareness
  • Broad knowledge of principles, concepts and techniques in sensitively managing complex ethical issues
  • Leverage information technology, management information systems, management techniques and tools for optimal field of work performance and/or professional practice
  • Skills in research, analysis, consultation and synthesis of information to evaluate ideas, policies, strategies, projections and/or conditions and produce recommendations and/ or relevant options
  • Manage higher level relationships and organize related activities of respective stakeholders
  • Higher skills and experience in broad based policy analysis, formulation and research, plus planning in sensitive and confidential environment
  • Develop concepts and convey strategic suggestions from the spectrum of development experience
  • Broad level negotiation cultural sensitivity and diplomatic skills
  • Use of information, tools, resources to support broad-level and complex work achievement
  • Work sensitively and effectively in a multi-cultural environment
  • Work with others to develop creative solutions to complex predictable and new contexts problems
  • Communicate with effect, and a proven record of developing and maintaining active partnerships across an organization and with diverse external clients and other key stakeholders
  • Highly developed higher oral and written communication, interpersonal and representational skills, and a proven ability to use these skills to prepare and present clear, concise, high quality advice
  • Highly developed leadership and effective management skills, with capacity to implement and sustain improvements within a team environment, as well as the ability to work flexibly and cooperatively as a member of a team
  • Personal drive and integrity, the ability to self-manage and the capacity to identify and effectively control risks associated with change, as well observe ethical standards related to complex ethical issues
  • Achieving results within tight timelines, and capacity to set and implement new policy directions
  • Highly developed broad organizational skills, including the ability to organize priorities and meet tight deadlines
    • Work Context: 

    Usually work as part of a team. They also work closely with their clients, with the usually carried out under pressure to compete for clients? accounts and to meet their requirements within strict deadlines.

    Education: 

    Bachelor degree in advertising, marketing and public relations, business administration or related fields of work, higher qualification or equivalent.

    Required Work Experience: 

    5 years and above.

    Probable Employers: 

    Abu Dhabi Tourism and Culture Authority, Media Zone Authority, Khalifa Fund, Abu Dhabi Tourism Authority (ADTC), Etihad Airways, Emirates Airlines, Dubai Media City

    Occupational Size: 
    More than 5,000 and less than 30,000
    Expected Earnings: 

    Industry average

    Projected Growth: 
    Good
    Alternate Titles: 

    Examples of job titles:
    Advertising specialist - Market research analyst - Marketing specialist
    Examples of some related occupations:
    Media planner - Art director (Advertising) - Copywriter - Graphic designer - Market researcher - Marketing officer - Sales representative - Advertising, sales and marketing manager

    UAE Industry Groups: 
    Business, administration, tourism, retail and leisure service
    International Careers(ISCO): 
    Similar O*NET Careers (USA) : 
    Source Of Info: 
    Occupations and Careers Handbook for UAE Nationals(Copyright NQA ). Referenced from New York University, Abu Dhabhi