2431-Advertising and Marketing Professionals

Tasks include:

• planning, developing and organising advertising policies and campaigns to support sales objectives
• advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• writing advertising copy and media scripts, and arranging television and film production and media placement
• analysing data regarding consumer patterns and preferences
• interpreting and predicting current and future consumer trends
• researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes
• commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels