2166-Graphic and Multimedia Designers and Artists

Tasks include:

• determining the objectives and constraints of the design brief by consulting with clients and stakeholders
• undertaking research and analysing functional communication requirements
• working directly with customers and prospects to design end-to-end experiences using participatory and iterative design techniques (including observational studies, customer interviews, task analysis, persona creation, storyboarding, scenario building, user flows, use cases, usability testing), as well as other forms of qualitative and quantitative research to uncover insights, learn about user behaviour and verify design concepts
• formulating design concepts for the subject to be communicated
• communicating design concepts through storytelling and rapid prototyping methods, ranging from paper sketching to digital prototyping (e.g. diagrams, illustrations, layouts)
• preparing sketches, diagrams, illustrations and layouts to communicate design concepts
• designing complex graphics and animation to satisfy functional, aesthetic and creative requirements of the design brief
• creating two-dimensional and three-dimensional images depicting objects in motion or illustrating a process, using computer animation or modelling programmes
• negotiating design solutions with clients, management, sales and production staff
• selecting, specifying or recommending functional and aesthetic materials and media for publication, delivery or display
• detailing and documenting the selected design for production
• supervising or carrying out production in the chosen media