225113-Marketing Specialist

ANZSCO code: 
225113
Alternate Titles: 

Marketing Consultant ,Marketing Coordinator ,Marketing Officer

Job Title: 

Marketing Specialist

Job Description: 

Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Specializations: 

Brand Manager ,Category Manager ,Product Manager ,Sales Promotion Officer

Tasks: 
  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • analysing data regarding consumer patterns and preferences
  • interpreting and predicting current and future consumer trends
  • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
Job Group: 

1

Skills: 

In Australia and New Zealand:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Similar O*NET Careers (USA) : 
International Careers(ISCO): 
Source Of Info: 

Reference Australian Bureau of Statistics
1220.0 - ANZSCO -- Australian and New Zealand Standard Classification of Occupations, 2013, Version 1.178